Alfajar Store has grown into a trusted name in luxury women’s fashion. With over three decades of experience, we specialize in crafting exquisite bridal couture, elegant formal wear, and stylish everyday ensembles that celebrate femininity, tradition, and modern design. Every piece is thoughtfully curated—blending rich fabrics, hand-embellished details, and timeless silhouettes to ensure each customer feels confident and beautiful. Serving not just Pakistan but fashion lovers across the globe, Alfajar Store is proud to offer luxury that’s accessible for everyone, with bespoke stitching services, unstitched collections, and ready-to-wear options tailored for today’s world.
Founded in the 1999 in Faisalabad, Alfajar Store is a heritage women’s clothing brand known for combining traditional artistry with modern elegance. With a commitment to quality, craftsmanship, and accessible luxury, we offer a diverse range of bridal, formal, and casual wear that empowers women to express their individuality with style, across Pakistan and beyond.
Our CEO says,
“We are making sure that everyone can wear the true colors of life”
Our Vision
We envision a world where luxury fashion is not limited by price or place. Our goal is to redefine the idea of luxury by making it elegant, inclusive, and attainable for every woman, regardless of background or lifestyle.
Our Mission
Our mission is to design and deliver fashion that combines quality, tradition, and innovation. We are passionate about creating clothing that not only looks beautiful but also tells a story—rooted in culture and refined by modern taste. From initial sketch to final stitch, every detail is thoughtfully considered to ensure it speaks to the individuality of the woman who wears it. We are committed to offering a seamless shopping experience, whether online or in-store, with personalized service and unmatched attention to detail.
Our Values
At Alfajar Store, we are guided by values that have shaped our identity for over three decades. We believe in timeless elegance as the foundation of style. Our craftsmanship is built on passion, skill, and dedication to quality. We offer luxury that is fair in price yet rich in experience, and we uphold integrity in every promise we make. Most importantly, we place our customers at the heart of everything—because their trust and loyalty are the true measure of our success.
A Promise Beyond Fashion
Alfajar Store is more than a clothing brand—it is a journey of heritage, style, and self-expression. We are proud to dress generations of women for life’s most meaningful moments, and we remain committed to offering fashion that feels as good as it looks. As we continue to grow, our promise stays the same: to bring you luxury for everyone—crafted with love, worn with pride
